Table Assignments - Goodbye Generic Networking at Conferences … Hello Genuine Connections

Event planners are missing a huge opportunity for success if they’re ignoring strategic seating. Successful events aren’t just planned, they’re actually designed. And seating is one of the areas where we can take from good to great.
Gerilyn Horan, Vice President Group Sales and Strategic Accounts

It’s Not Who You Know…It’s Where You Sit

When it comes to large-scale corporate events or conferences, your attendees’ seats really do matter. Where you seat your attendees can actually make or break the success of your event and determine whether or not someone leaves you a glowing 9 or 10 rating on their feedback card, or a melancholy 4 or 5.

Why? Because relationships matter.

Strategic seating is the secret sauce to a successful event.  It’s about creating an environment where meaningful connections can flourish.
Kelly Knowlen, Vice President Sales Engagement and Special Events

Less Cliquey, More Connections

So, how do you avoid your conference turning into the high school cafeteria and instead more closely resemble a buzzing think tank? It’s in the art of subtly organizing your attendees in a strategic way that appears accidental or organic…but absolutely isn’t.

Let’s break down the why first, and then we’ll get to the how.

 


The Right Seat at the Right Table

In our research, we found that nearly 85% of people surveyed say they leave conferences with new friends. Networking is crucial, and proper arrangements facilitate that. Dynamic seating at your next event encourages:

 

Curated Affinity Conversations

Now, let’s get into the how of it all.

Large scale events can truly be the epicenter of big thinking and innovation. It's so important for us as event planners to create an environment where peers and colleagues can share experiences and challenges. Incredible solutions can come from these types of engagements.

Leverage the influence in your large-scale event by:

 


 

Imagine walking into a room filled with industry leaders, innovators and influencers. The buzz of conversation is electric, and connections are being made that could change the future of your business. This isn’t just any event—it’s a strategically designed networking powerhouse.
Kim Napolitano, Executive Director Industry Relations and Intermediary Group Sales

Let’s Get Practical

From the existential to the practical — often you can achieve all of the above with a few simple tweaks.

Gone are the days of generic networking. Facilitating thoughtful relationships at your next large-scale event starts now.

Don’t leave your event’s success to chance. Start planning your seating arrangements strategically today and you'll see (and hear) what a difference it makes with your attendees' experience.
Kelly Knowlen, Vice President Sales Engagement & Special Events

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