Welcome to the Diary of an Event Planner!
We have brought back our Diary of an Event Planner because we are excited to share our experiences (the good as well as the learning opportunities!) with you.
Diary of an Event Planner
The Hilton Special Events team is excited to share our first-hand experiences planning meetings and events for Hilton. Come join us on the journey to create the World's Most Welcoming Events.
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How to Activate Non-Traditional Event Spaces
(a.k.a Turning Guest Suites into Showstoppers)
When I say “event space,” most people think ballroom or conference room. But what about a guest suite? Often, when I’ve seen guest suites used for events, it’s been for something like a hospitality suite, a casual team game night, or a small breakout that feels like a compromise, simply rearranging furniture and hoping for the best. That’s exactly why I was so impressed by what our team at the Waldorf Astoria Beverly Hills pulled off.
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World’s Most Welcoming Events
And how to create them …
Events and conferences should be energizing, not exhausting, right? But feedback over the years has made it clear that many guests, especially those who WFH or engage in a hybrid work environment, find in-person events draining.
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Rethinking the design of events
Can you make a big event feel small?
When we hosted the All Suites and Focus Service Conference for our employees back in 2023, we brought together seven brands and nearly 9,000 attendees under one roof.
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Global client forum activations
Learning labs vs breakouts
This April, my team at Hilton is hosting its Global Client Forum, bringing together 100 of our top customers from around the world, alongside Hilton leaders for an immersive experience in networking and learning.
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Infusing physical and mental wellness into events
The attendee experience is at the heart of every event. The venue, event messaging, creative signage and branding are all key elements impacting the experience, but an oft-overlooked aspect is attendee wellness.
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That’s a wrap! A review of the 2022 Global Owners Conference
Curious what the Hilton Special Events team has been up to lately? Over the past 12 months, the team produced a total of five conferences across the globe, hosting 7,000+ guests, with headline speakers and entertainers from our very own Paris Hilton to Katy Perry and Magic Johnson.
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Looking ahead at the planner landscape – and explaining the “why” to stakeholders
As VP of Group Sales & Strategic Accounts for Hilton, I want to extend my personal thanks and sincere applause to planners everywhere for continuing to execute meaningful events and successful meetings while navigating the post pandemic landscape.
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Conference creative & branding development
Conference branding is much more than just a logo. Strong creative branding sets the tone and creates a consistent visual thread through your event.
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Creating event “wow” moments
As event professionals, our mission is to ensure that conference content is engaging and impactful.
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Eat, drink, and plan a conference
As we begin navigating through conference objectives and content, our planning team is able to dive deeper into the timing, flow and meal functions of the event.