Hilton redefines meetings and events with the World’s Most Welcoming Events

Say hello to the World's Most Welcoming Events (WMWE).

This new initiative and playbook are the result of a research study to discover how today's meeting attendees prefer to engage in and experience a live event, especially Gen Zers who are largely participating for the first time in their careers.
After all, no two people feel the same about attending a live meeting or event. Ask one, they'll tell you they can't wait to get there. Ask another, they'll say they feel drained by the "pointless" conversations and time away from work. A shifting workplace, as people seek greater flexibility from work or home and clear work-life boundaries, demands in- person meetings shift in new, modern ways.

World's Most Welcoming Events playbook

World's Most Welcoming Events strives to ensure that all meeting attendees, including Gen Zers who are the youngest group at live events, feel more relaxed, engaged, and motivated to fully and authentically contribute during the event.

By providing customers with messaging and tools to make live events as welcoming as possible, attendees feel a greater sense of belonging, enjoy a meaningful experience, and want to attend a future event.

Research

Hilton is always listening to the needs of our guests, meeting and event planners, and attendees. Key points from a recent research study conducted by Hilton and Ipsos offer insight into the most current beliefs and expectations of meeting attendees.