Brand snapshot

Brand overview

Tru by Hilton is vibrant and young at heart, built on the belief that fun, reliability and good value can all coexist. Delivering a consistent experience across locations, Tru provides comfortable and functional guest rooms, designed with rolling desks, oversized windows and big bright bathrooms, reflecting a love for basics done well.

Tru’s free hot breakfast features pancakes along with a toppings bar so guests can customize their meal to suit their taste. The bright and vibrant lobby is ideal for work or play, including cozy work pods and fun lobby games. And the local mural highlights the unique character of each location. Open 24/7, the “Eat. & Sip. Market” offers a variety of local and regional gourmet snacks, beverages, wine and beer, alongside name-brand essentials to satisfy any craving. Tru promises a fresh, engaging and value-conscious stay for all guests.

Bright and Vibrant Lobby

Tru’s expansive lobby provides plenty of space for guests to work, play games, eat or lounge – whether they are looking to accept a board game challenge, enjoy a snack or drink from the Eat. & Sip. Market or set up in the lobby’s cozy, colorful workspaces with comfortable seating and fast, free Wi-Fi.

Locally Inspired

Each Tru Hotel incorporates a sense of place to inspire authentic local connections. The lobby features a mural wall that spotlights the unique character of the location. And the Truly Local wall, found outside the elevators, provides staff recommendations for nearby food, drinks, shopping, attractions and other "things to know" so guests can learn about the surrounding neighborhood.

Modern Fitness Centers

Tru fitness centers feature the latest fitness trends, including barre, resistance bands, free weights, cardio and flexibility gear.